Oracle picks up search vendor Endeca

At Oracle's recent Open World event there was plenty of hype about the companies dive into unstructured data with the release of their Big Data appliance and NOSQL database. Well, today they made another aggressive search related move with the announcement that they have acquired Endeca Technologies Inc.

Endeca has been leading the pack in structured and unstructured search for some time now and is the top choice for ecommerce sites that want to leverage high quality contextual search results in order to improve sales conversions. Earlier this year Oracle purchased the ecommerce platform ATG which has a search component itself but the addition of Endeca creates a holistic online sales suite that should dominant against competitors like IBM WebSphere Commerce.