Tuesday, January 25, 2011
Will Facebook's "Sponsored Stories" be worth reading?
Facebook is launching a new ad format called "Sponsored Stories" that takes user activity and turns it into ads. So, let's say you check in at Starbucks twice in a day, your "story" may appear in the ad pictured here. It's an interesting idea - taking user content and turning it into advertising - but how will users respond? Advertisers like Coke and Anheuser Bush are betting that they'll *like* it. How would you feel about seeing your actions turned into an ad for soda or beer? Will seeing your friends' "stories" increase your trust in the brand or spur a purchase?
Read more about it at Mashable.