Sunday, July 18, 2010

Online marketing making parents cool (sort of)

Maybe it is me but it seems viral online marketing is getting better and better. Just take the recent Twitter campaign from Old Spice which has generated plenty of free buzz for the once stodgy brand.

Maybe not as big as the Old Spice campaign but just as funny is Toyota's Sienna minivan campaign. Their ability to speak to every parent's fear that their cooler years are behind them is genius. What is cooler than the family in this video???

1 comment:

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