Opting out of email takes more clicks

If it feels like it is tougher and tougher to opt out of annoying marketing emails you are probably right. An article in Sunday's NY Times reports that more online business are trying their best to keep people on those distribution lists no matter what. Many are requiring several clicks (3 or more) for the user to be removed from the email list. Others are trying to offer a low frequency option (how about every week instead of every day?) without completely losing them.