Morgan Stanley's look at the current and future of the web

Morgan Stanley recently presented their report on "Economy and Internet Trends" at the Web 2.0 conference. Lots of data included here with much of it financial in nature but starting with slide 29 the presentation gives an interesting outlook that is worth browsing.

Much of the content focuses on the mobile market with some truly amazing growth expected over the next five years. For instance, according to Cisco global mobile IP traffic is likely to grow by 66x in the next four years. Two other topics that gets plenty of focus are the effects of social media on behavior and the growth happening in Japan.

Protect your site at all costs

As the holiday season is upon us with less than a week to Thanksgiving it is smart to remember the value of ecommerce infrastructure redundancy. While many companies do a good job of avoiding a single device at the web/app/database server layers there are plenty out there that don't protect some other from other pitfalls. Here are some important things to think about:

• Third party API's - Most sites do not handle all functions that a site needs to perform themselves. For instance, it is both expensive and impractical to host tax calculations internally. If your site is using third parties it makes sense to follow some best practices including
• Make sure your front end has a graceful experience if the API is unavailable.
• For sensitive and critical API's like credit card processing consider routing traffic over a private line.
• Review and know your API service level agreements. If there are issues at midnight you want to know who to call.
  
•  Network Devices - Devices like routers, firewalls, switches, etc. are the hops between your customers and your web site. If it is important enough to have redudancy at the server levels isn't it just as important to do the same thing here?
  
• N+1 - One mistake some folks fall into is building out an environment that has redundancy but is venerable to device failure. For instance, if your site has 4 web servers and at full volume all machines are fully utilized you are at risk. Losing a single machine could potentially cripple your site. Get to know the concept of N+1 and you will sleep better.
  

I think back to the outage earlier this year of credit card processor Authorize.net that got me thinking about how important it is to have all your bases covered in the critical portions of your site. Just ask the owners of all those ecommerce sites that were unable to take orders during the downtime due to their dependency on the service.

Time launches technology blog Techland

Time Inc just launched their new mainstream technology blog at Techland.com. The site covers gaming, gadgets, tech news and a few other general geek categories.

iPhone requires .NET? Really?

I am in the middle of developing an iPhone app and in order to get the app onto my phone before it is in the Apple store I need to work through the iPhone Configuration Utility process. Barely got through step 1 in the process when i got this notice. Sort of odd that a Microsoft framework is required when installing a Apple utility.